Web Analytics - Analysis & Reporting:

Do you know the direct and indirect impacts of your online campaigns?

Satvik can assist you in analyzing your online data and provide you with specific matrices and dash boards which clearly depict the results of your online campaigns.

These Matrices and dash Boards assist the online Marketing Managers in getting the real insights of the marketing efforts. We also assist the Digital Agencies with a large base of customers with data that fits their analytical framework.

By using various Web analytics applications such as Net Insight, Web Trends, Site Catalyst, Web Trends, Google Analytics, Yahoo Analytics, ClickTracks, and Sawmill we provide customized reports for our customers.

We can create customized dashboards that are both reliable and visually appealing to assist our customers in the fast paced decision making process.

Following are some of the of Web Analytics reporting services that we offer to our customers:

1. Content analytics
2. Search engine analytics
3. KPI reports
4. Web traffic analysis reports
5. E-commerce reports
6. Campaign reports
7. Internal search analysis reports
8. Navigation analysis reports
9. Funnel analysis reports
10. Path analysis reports
11. SEO reports

Social Media Analytics

We assist  organizations in studying the Web analytics requirements of the  business and then develop a comprehensive framework to measure the  social media initiatives.

By sending out customized crawlers to incessantly track the  brand name or keywords on private blogs, social networks (Facebook, Twitter, LinkedIn, and all other popular business networks), forums, video sharing websites (YouTube, MetaCafe, etc.), picture sharing websites (Flickr, Picassa, etc.), social bookmarking websites (Digg, Delicious, StumbleUpon, etc.), product/service review websites, PR and news websites, and more, we aggregate the online data.

Based on this, our Domain specialists conduct a complete drill-down analysis and offer the required insights.

The matrices we provide include :-

• Number of mentions, views, and clicks
• The brand’s share of voice
• Engagement and interaction levels
• Qualitative data about sentiments and opinions
• Key phrases and terms used by end customers while discussing a brand, through word associations and proximity studies
• The demographics (age, sex, profession, location) of the influencers or the people who are connected to a brand on social networks
• Geographic tracking of the  brand’s mentions
• The impact of the social media initiatives on the Website traffic
• Lead conversion rates as a result of social media activities
• Effectiveness of the social media marketing campaigns

Deliverables :-

Our detailed report highlights the following minimum information:

• Providing customized and professional reports to track the  social media activities
• Insights and recommendations  to increase users, and better develop and monetize the social media activities
• Identifying places where the organization  can positively influence opinions of the  target audience
• Aligning the  social media with marketing, sales, and Website efforts