Overview

Satvik’s major differentiation in the Research industry is the High value Analytical reports we provide to our clients. By combining the Research, domain and Statistical expertise, we conduct various deep dive statistical analysis of the Research Data. Satvik provide Actionable Insights to our Clients by using the inferences arrive based on the Statistical analysis of Research Data.

Satvik tailors research solutions to individual client needs. We have a suite of proprietary research programmes and methodologies providing powerful comparative and normative data.

Satvik specialised areas includes consumer market research both quantitaive and qualititive, business to business market research and  retail research,
All our Research works are conducted and delivered by a team of research and client service professionals with specialized industry or business functional expertise.

Sampling Process

We follow the consulting approach to our Research Methodology and deep understanding of the Business need is the primary criteria we follow before commencing any research process.

Research Survey

We apply the right marketing research survey tools at the right time for your decision making. Our methods include:

• Quantitative research surveys
• Online research communities
• Discussion forums
• Depth interviews
• Focus groups

Creation of Strategic Intelligence Platform:

Methods and Tools

Within 'data', we offer a full complement of rigorous marketing research methods, data, and analytical capabilities.

Focus Group

Focus group research conducted face-to-face at group facilities is a mainstay of qualitative marketing.

• Best used when observation of group dynamics is important to the research mission.
• Efficient way to personally connect with buyers and prospect.

Market Research Online Communities

Market research online communities (MROC) make "social networking" usable for reliable marketing research.

Specially designed research focused platforms -- a special Facebook-like community portal.

We create one to three month qualitative dialogs with the target audience, customized to the Research Objective.

Once the target audience for the study is determined, we invite screened and carefully selected participants into the MROC study we are conducting for a brand or product category of interest.

ONLINE RESEARCH COMMUNITY PROCESS
Over a period of weeks, research respondents are exposed to product and brand stimuli, open-ended questions, as well as quant-like closed end questions. They interact with other respondents and engage in conversations about a product or a brand.

• MROCs provide aspects of both behavioral ethnography studies, and focus group studies. The MROC approach has distinct advantages.

Size - Research communities are typically much larger than focus groups (often measuring in hundreds of members), allowing for coverage across more target segments and the potential for hybrid qualitative/quantitative feedback.
Reach - Given the online format of research communities, our customers are able to cover a wider geography  in a way that is much more efficient than conventional focus groups.
Depth - Given the longitudinal nature of research communities, it is possible to go much deeper on a given topic than in a focus group.
Breadth - Research communities allow our customers to cover a wide range of topics, from new product development to communications testing.
Speed - Having a targeted group at your disposal can cut the research cycle from 4-6 weeks to 1 week (or less).
Cost Effectiveness - Over time, research communities can save thousands (or even hundreds of thousands) over focus groups alone..

Advantages:

• The real-world time-extension that allows for thoughtful incubation by participants.
• It provides the value of the classic market research depth interview, yet with super-charged benefits of incubation by the participant, and by the client.

• This method provides   in-depth insight into the buyer belief and attitude structure, and this insight can be used for development of business strategy.
• Deep understanding of beliefs, attitudes, opinions, and experiences. This helps build assumptions and generate ideas that may warrant further assessment.

Ethnography

Ethnography is a popular technique for the study of consumer-computer interaction (HCI). In Ethnography, instead of asking consumers what they believe or what they have done as we do in survey research, we watch what consumers do.

In Ethnography, data is collected by:

• Sending a consumer observer-researcher into stores, work place, and homes to observe real behavior
• Giving subjects a video camera to record consumer interactions with the target product or
• Having consumers record their behavior in a diary. As with any marketing research technique, ethnography has its measurement validity problems. Properly used, however, it can yield exceptional insights to consumer behavior and attitudes useful for product redesign, new product concepts, discovering alternate product uses, and profiling true customer satisfaction.

Customer Satisfaction Research

Our customer satisfaction research is a path to building customer loyalty in both consumer and B2B business markets.

An actionable and action oriented approach, our customer satisfaction research engagements help build customer loyalty, market share and competitive advantage.

Qualitative Research

Qualitative market research is best as an exploratory and developmental market research method.

We conduct qualitative market research using the following methods:

• Focus group discussion studies depth interviews triads
  (one interviewer - two respondents, and dyads (one interviewer - one respondent)
• Depth interviews triads (one interviewer - two respondents, and dyads (one interviewer - one respondent)
• Observational techniques combined with interviewing
  Ethnography and photo-ethnography where customers or prospects record actual behaviors, reflect with diary entries, and participate in follow-up interviews. Point-of-decision observation and interviews, such as store exit interviews.